Creative Director Edward Woodill Introduces Pivot's Design Tenets

Pivot’s Design Tenets are a courageous set of beliefs that guide the work we do and our commitment to do it well. They are the criteria that shape our vision and define how we perform our design process.

Creative Director Edward Woodill Introduces Pivot's Design Tenets

Edward Woodill layers extra wide short2

A Design Team Unified, California-wide

Stepping into the role of Creative Director, one of Edward’s first goals has become to unify Pivot’s Design teams and to hone our vision and give form to the principles that guide our work. Pivot’s Design Tenets have resulted from this work.

“As Creative Director, I actively seek to highlight the symbiotic relationship between architecture, place, and furnishings. Pivot’s Design Tenets formalize the benchmarks that support our ideals for good design and service, and emphasize the important role we play in the design process.” Edward says.

Discover Pivot's Design Tenets

A great service or product is rarely the mere logical result of research but more an adherence to ideals that justify design decisions.

These Design Tenets are the benchmarks we hold ourselves to daily.

Pivot's Design Tenets
7 Design Tenets
Quote for website

Edward Woodill Takes On Pivot's Creative Direction

Pivot Interiors is pleased to announce the promotion of Edward Woodill, IIDA to the role of Creative Director. Edward joined Pivot in 2017 as A+D Director for Southern California. In 2018 he was promoted to Sr. Director of A+D, helping to advance our A+D strategy company wide. As Creative Director, Edward will work in close collaboration with our Sales, Design, and Marketing teams to hone our design point of view and the creative expression of our brand, from our showroom locations to our customer experience at all touchpoints. Edward’s cross-departmental work will promote excellence in design and thought leadership.

Dxdf logos for web edward

A Powerful Advocate for Design Inclusivity

Edward is a graduate of Pratt Institute with a master’s degree in Interior Design as well as a degree in Organizational Communication. Edward is NCIDQ certified and is an active member of IIDA and Human Rights Campaign (HRC), a board member for Diversity by Design Foundation (DxDF), and has been integral to advancing Pivot’s Diversity and Inclusion initiatives.

Edward smile short crop frame

Connect with Edward