We had a blast at IIDA SoCal's Haunt Couture event last week in Los Angeles, supporting the talented Gensler team!
The event was held at the iconic Avalon, one of Hollywood's most historic theaters. Now in its 17th year, this annual event combines fashion, design, and architecture into one extraordinary runway show and competition between SoCal A+D firms. The teams are challenged to conceive and create imaginative haute couture looks from unconventional materials, including commercial textiles.
Just in time for Halloween, the 2019 IIDA Haunt Couture event theme spotlighted Fears and Phobias - some common, and some a bit more obscure.
Pivot was honored to join Pallas Textiles to co-sponsor the Gensler team’s imaginative entry. Drawing our theme from the Biological group, consisting of fears and phobias related to living organisms, we were assigned Botanophobia: the fear of plants.
The team created a stunning cloak with ornate roses, which was shed to reveal dozens of leaves strung together in a swirling robe. To our delight, team Gensler took home the category’s prize for best costume and best performance, thanks to the gorgeous materials from Pallas Textiles and the brilliant designers on Gensler’s LA team.
This night showcased inspired performances, exquisite costumes, and a warm camaraderie woven throughout the friendly competition between creative firms. We were thrilled to be part of this inspirational event, and we can’t wait to see what’s in store for next year!